UMRAHCORE — BRAND GUIDELINES (summary)
Official source: https://www.umrahcore.com/brand-kit
Questions / approvals: sales@umrahcore.com

1. WHO WE ARE
UmrahCore is a multi-tenant B2B platform that runs the back office of Umrah
and Hajj operators — Master, Reseller and Agent tiers on one system.
Tagline: "One platform. Every Umrah journey."
Name: always "UmrahCore" — one word, capital U and capital C. Never
"Umrah Core", "Umrahcore", "UMRAHCORE" or "UC" in public copy.

2. THE LOGO
The logo has two parts: the khatim (an eight-pointed star formed by two
squares, with a gold ornament and gold core) and the wordmark ("Umrah" in
ink, "Core" in deep gold). The tagline is part of the primary lockup.
  - Primary:            horizontal, with tagline
  - Horizontal:         no tagline (headers, small spaces)
  - Vertical / compact: stacked, for square or narrow spaces
  - Icon:               khatim alone (avatars, favicons, app icons)
  - Wordmark:           text alone, only where the khatim already appears

3. CLEAR SPACE & MINIMUM SIZE
Unit X = the diameter of the gold core in the khatim.
Keep at least 2X of empty space on every side. Supplied files already
include 1X of padding.
Minimum widths: primary 280 px / 60 mm · horizontal 120 px / 30 mm ·
vertical 180 px / 40 mm · vertical-compact 90 px / 22 mm · icon 16 px / 6 mm.
Below 280 px use a version without the tagline.

4. COLOUR VERSIONS
  on-light        full colour — white, surface or paper backgrounds
  on-dark         reversed — emerald, ink or dark photography
  mono-black      single colour ink — one-colour print, fax, stamps
  mono-white      single colour white — embossing, dark photos, video
  single-emerald  single colour emerald — one-spot print, merchandise
In single-colour versions the ornament and core are cut out of the star.

5. DON'T
  - stretch, squash, rotate, skew or re-proportion the logo
  - recolour parts of the logo outside the supplied versions
  - retype the wordmark or tagline, or change their typeface
  - add shadows, outlines, gradients, glows or 3D effects
  - separate or rearrange the khatim and the wordmark
  - place the full-colour logo on emerald, busy photos or low-contrast colours
  - put the logo inside another shape (except the supplied avatars)
  - use the khatim as a bullet, divider or pattern next to the full logo

6. COLOUR PALETTE (60 · 30 · 10 — neutrals / emerald / gold)
  Emerald     #0A4F3C  RGB 10 79 60     CMYK 87 0 24 69
  Gold        #A87A26  RGB 168 122 38   CMYK 0 27 77 34
  Deep Gold   #8A6420  RGB 138 100 32   CMYK 0 28 77 46
  Logo Ink    #141B14  RGB 20 27 20     CMYK 26 0 26 89
  Surface     #FCFAF2  RGB 252 250 242  CMYK 0 1 4 1
  Paper       #F8F3E6  RGB 248 243 230  CMYK 0 2 7 3
  Sand        #F1EBDD  RGB 241 235 221  CMYK 0 2 8 5
  UI Ink      #0D1714  RGB 13 23 20     CMYK 43 0 13 91
Gold never fills large areas. CMYK values are conversions — proof before print.
Full palette incl. tints: palette/umrahcore-colors.json (+ .css .scss .ase).

7. TYPOGRAPHY
Fraunces (display) · DM Sans (body, UI) · JetBrains Mono (numbers and IDs).
See typography/README.txt.

8. SOCIAL MEDIA
Use the supplied file for each platform — sizes and safe areas are already
correct. Profile photos use the khatim alone (it is circle-safe); covers use
the primary logo centred in the platform's safe area. Don't add text,
offers or dates on top of the supplied covers.
