UMRAHCORE — BRAND GUIDELINES (summary) Official source: https://www.umrahcore.com/brand-kit Questions / approvals: sales@umrahcore.com 1. WHO WE ARE UmrahCore is a multi-tenant B2B platform that runs the back office of Umrah and Hajj operators — Master, Reseller and Agent tiers on one system. Tagline: "One platform. Every Umrah journey." Name: always "UmrahCore" — one word, capital U and capital C. Never "Umrah Core", "Umrahcore", "UMRAHCORE" or "UC" in public copy. 2. THE LOGO The logo has two parts: the khatim (an eight-pointed star formed by two squares, with a gold ornament and gold core) and the wordmark ("Umrah" in ink, "Core" in deep gold). The tagline is part of the primary lockup. - Primary: horizontal, with tagline - Horizontal: no tagline (headers, small spaces) - Vertical / compact: stacked, for square or narrow spaces - Icon: khatim alone (avatars, favicons, app icons) - Wordmark: text alone, only where the khatim already appears 3. CLEAR SPACE & MINIMUM SIZE Unit X = the diameter of the gold core in the khatim. Keep at least 2X of empty space on every side. Supplied files already include 1X of padding. Minimum widths: primary 280 px / 60 mm · horizontal 120 px / 30 mm · vertical 180 px / 40 mm · vertical-compact 90 px / 22 mm · icon 16 px / 6 mm. Below 280 px use a version without the tagline. 4. COLOUR VERSIONS on-light full colour — white, surface or paper backgrounds on-dark reversed — emerald, ink or dark photography mono-black single colour ink — one-colour print, fax, stamps mono-white single colour white — embossing, dark photos, video single-emerald single colour emerald — one-spot print, merchandise In single-colour versions the ornament and core are cut out of the star. 5. DON'T - stretch, squash, rotate, skew or re-proportion the logo - recolour parts of the logo outside the supplied versions - retype the wordmark or tagline, or change their typeface - add shadows, outlines, gradients, glows or 3D effects - separate or rearrange the khatim and the wordmark - place the full-colour logo on emerald, busy photos or low-contrast colours - put the logo inside another shape (except the supplied avatars) - use the khatim as a bullet, divider or pattern next to the full logo 6. COLOUR PALETTE (60 · 30 · 10 — neutrals / emerald / gold) Emerald #0A4F3C RGB 10 79 60 CMYK 87 0 24 69 Gold #A87A26 RGB 168 122 38 CMYK 0 27 77 34 Deep Gold #8A6420 RGB 138 100 32 CMYK 0 28 77 46 Logo Ink #141B14 RGB 20 27 20 CMYK 26 0 26 89 Surface #FCFAF2 RGB 252 250 242 CMYK 0 1 4 1 Paper #F8F3E6 RGB 248 243 230 CMYK 0 2 7 3 Sand #F1EBDD RGB 241 235 221 CMYK 0 2 8 5 UI Ink #0D1714 RGB 13 23 20 CMYK 43 0 13 91 Gold never fills large areas. CMYK values are conversions — proof before print. Full palette incl. tints: palette/umrahcore-colors.json (+ .css .scss .ase). 7. TYPOGRAPHY Fraunces (display) · DM Sans (body, UI) · JetBrains Mono (numbers and IDs). See typography/README.txt. 8. SOCIAL MEDIA Use the supplied file for each platform — sizes and safe areas are already correct. Profile photos use the khatim alone (it is circle-safe); covers use the primary logo centred in the platform's safe area. Don't add text, offers or dates on top of the supplied covers.